In Korea, looking after yourself isn't something you do after the damage is done. It's a consistent, preventative practice - the understanding that you support the body before it needs help, and restore it when it does. That principle has shaped Korean wellness for generations, and it's the science behind everything we make.

Pear Pressure is built on Pyrus pyrifolia — the Korean pear (translated to bae in Korean). Research has identified that this fruit contains specific compounds that support the activity of alcohol dehydrogenase (ADH) and aldehyde dehydrogenase (ALDH), the two enzymes your liver relies on to break down alcohol and its toxic byproduct, acetaldehyde. Acetaldehyde is the primary driver of the symptoms you feel the morning after. Helping your body process it faster isn't wellness folklore - it's biochemistry.

Our Recovery pouch is formulated around this mechanism. One - two pouches before you drink. More if you feel you'll require it. No proprietary mystery blends, no synthetic stimulants - just a 100% natural concentrated dose of an ingredient with a documented, measurable effect on how your body handles alcohol.

We treat Pear Pressure as a routine, not a remedy. The goal is to take it before the night begins - making it a consistent part of how you drink, not a measure of regret for the morning after.

The Korean pear was being used for this purpose long before we put it in a pouch. We just made it easier to take with you.

Built on science. Backed by tradition. Made for the routine.